Welcome To The Future: Where CGI Influencers And The Blockchain Unite
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Many remember the birth of the CGI Influencer, popularized
around 2018, out of which the digitally-rendered stars, Shudu,
Bermuda, and the one and only, Lil Miquela
(who’s now just, ‘Miquela”, and currently has 3
million Instagram followers) were born. At the time this trend took
off, lawyers, regulators and consumer watch dog groups wondered:
Would people understand that these weren’t real people?
How could a CGI Influencer recommend a product without having a
body with which to use it, or have “real and honest
Welcome to Chapter Two.
This week, Decrypt announced that Brud, the company who catapulted CGI
Influencers to fame, was wholly acquired by Dapper Labs, the
startup behind the massively-popular NFT project, NBA Top Shot. (If
you still can’t figure out this whole NFT thing, see this
recent piece by John
Emmerling. Full transparency: I am quoted in it.)
So what does this acquisition mean, you ask?
Apparently Brud’s CEO and co-founder, Trevor McFedries, is
also immersed in the crypto world as the co-founder of the
decentralized autonomous organization (DAO), Friends with Benefits.
(Quick reminder: DAOs, increasingly becoming a central focus
of the crypto community, are essentially digital collectives with
no central authority, the members of which are organized around a
specific set of rules enforced on a blockchain.)
Decrypt reports that McFedries will now help Dapper
Labs run a new business unit, Dapper Collectives, which will focus
exclusively on DAOs.
Explaining the parallels between the CGI Influencer world and
the vision for Dapper Collectives, McFedries told Decrypt:
“Dapper Collectives is really going to
encapsulate our vision for a DAO-driven and decentralized future of
media…We’ve built this incredible audience and this fanbase
that is deeply passionate about what we do [with Miquela]…But
traditionally, they’ve been silo’ed-the fans and the
creators-within different ecosystems. We want to bring those folks
together and allow everyone to share in the value that’s
created inside organizations.”
This move is yet another indicator, as noted in my last blog
post, that we are now living in the Metaverse.
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